Naming, Copy To contextualise the sacred science behind this Ayurvedic perfume house, we developed a poetic vocabulary that translates ancient botanical wisdom into contemporary fragrance narrative across naming, product launches, packaging copy, EDM campaigns and web content—establishing a distinctive voice through years of ongoing collaboration that transforms each brand touchpoint into an exotic, yet modern ritual. [1.1] “Within a petal exists a cosmos of healing.” theayu.com.au
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